AI will dominate boardroom discussions in 2025. The best course of action is to focus on harnessing the power of data insights and setting firm principles to shape and inform marketing programs that are as reactive as they are proactive.
Metia's 2025 trends report outlines how to monetize your AI strategy, harness intent data, and build greater affinity with your customers despite tightening budgets.
In this report, you will discover:- How AI will transform the marketing engine and how can you monetize its potential
- How to transition AI from experimentation to impactful solutions
- Why intent data is the next evolution in behavioral science
- What the financial services sector can tell us about how to supercharge your AI strategy
- Why a highly targeted ABM program should be the centerpiece
of your marketing strategy - Exploring GenAI, agentic AI, and I: The changing face of content, campaigns and creativity
- Why ethical and authentic marketing campaigns are as essential to AI as they have been to sustainability marketing