Financial institutions need to put brand experience before technology when embarking on digital transformation — research shows that marketers are key to doing this well
At the height of the pandemic, Metia surveyed 500 senior financial marketers about their digital transformation experience. The results paint a picture of digital transformation in the banking industry and how it played a role in organizational responses to the COVID-19 crisis.
The organizations that involved marketers were not only quicker to respond to the pandemic, but realized greater customer satisfaction and better ROI.
Download our report to learn more about how financial institutions can use this data to their advantage, levelling the playing field without huge budgets.