Realizing the true potential of AI means convincing financial
services buyers that AI is a viable, business-critical tool.
Accelerating consideration and adoption must start with a new narrative, one rooted in solving the real business problems faced by the financial services industry today.
Using Metia’s proprietary data and analysis methodologies, we have uncovered a new narrative that will help fintech marketers to reposition AI as a business-critical tool rather than a concept or promise.
In this report you will discover:- The top three universal business challenges facing financial services.
- The top three commercial outcomes these challenges impede.
- The top three strategies in place to deliver the primary commercial outcomes together with perceptions of how AI could support.
- The perceived barriers to adopting AI as a key strategic tool together
with key messages and proof points that will help to remove. - Four data-driven story telling pillars that will allow fintech marketers to rewrite the AI narrative to accelerate business critical credibility, trust and adoption.