Volatility due to the pandemic has been a central feature of our lives over the past 24 months. With customer behavior in a state of flux, many permanent changes and new habits, businesses need to adapt, and fast. But what does this all mean for marketers?

Our 2022 report for CMOs includes four trends to inform effective B2B marketing strategies and practices.

We explain how to:

  • Find and communicate your purpose to make deeper connections with customers
  • Adapt your marketing campaigns in response to new working habits and changing behaviors
  • Go beyond good intentions and execute a DEI program that delivers cultural change in your organization
  • Prepare for a cookie-less future by choosing the right technologies, tools and content strategy