Against a backdrop of economic, political, and social disruption, most marketing leaders are anticipating a challenging year ahead.

While the pandemic threat is expected to recede in 2021, is it safe to return to the full marketing mix, or should you plan for a digital-only year? And how permanent will changes in consumer behavior prove to be?

Our report outlines six essential trends for senior B2B marketers to consider in 2021, including:

  • Why marketers should remain laser focused on driving sales
  • Why lead nurturing success requires marketing excellence (and not just an automation platform)
  • Why most B2B marketers should ignore purpose-driven campaigns
  • How marketers should approach events as the world move between lockdowns
  • How complacent campaign targets hurt effectiveness
  • Why marketers are critical to digital transformation initiatives