In a climate of economic uncertainty, 2020 will present new challenges to marketing leaders. Our report outlines six essential trends for senior B2B marketers, including insight on:
- De-risking paid media campaigns against ad fraud
- Building a focused martech stack that supports business objectives
- Balancing short-term versus long-term strategies
- Improving customer experience through iteration
- Using influencer marketing to support the sales cycle
- Differentiating B2B brands through TV advertising