In a climate of economic uncertainty, 2020 will present new challenges to marketing leaders. Our report outlines six essential trends for senior B2B marketers, including insight on:

  • De-risking paid media campaigns against ad fraud
  • Building a focused martech stack that supports business objectives
  • Balancing short-term versus long-term strategies
  • Improving customer experience through iteration
  • Using influencer marketing to support the sales cycle
  • Differentiating B2B brands through TV advertising